When emerging companies have to go beyond selling by leveraging the CEO's personal connections, they have multiple questions to address:
a. What mechanisms do we use to get customers to call us instead of us cold-calling customers?
b. What are the most cost effective ways to create a repeatable way to market our solutions to customers?
c. How do we use social media, email newsletters and newer techniques of marketing to get on the top of mind of customers?
Most companies realize the hiring field sales people in various locations is fairly expensive and difficult to manage and train. Instead there are good ways to build a strong inside sales organization to help grow the business with minimal field presence. In this workshop we will focus on answering these questions:
a) How to create the right elevator pitch (call script, email) that gets people's attention?
b) How to help inside sales people research customers and prospects before they call them?
c) How do we create better conversion among the people that we have been able to get initial conversations started?
