NASSCOM Product Conclave

Product, Pricing, Placement, Promotion - the 4P's were the foundation of Kotler's rules of marketing - and this was the formula millions of us marketers grew up on. But the connected digital world has upended some of the rules and made the rest irrelevant. What are the new rules of creating a product and building a brand? Mahesh Murthy - a successful entrepreneur, marketer and investor shares his thoughts in his session "15 minutes, 15 new rules of marketing