Amid the buzz about the NEW GLOBAL MARKETPLACE, Africa still is struggling to be heard. The world views Africa as a region marred by conflicts, corruption and health issues.
Over the past couple of years, Africa has been one of the fastest growing markets worldwide in ICT adoption and communication technology and has the potential of becoming one of the most important markets for the Indian IT industry. Africa with its large domestic market, younger demographics, and good multi language capabilities is realigning its focus to address the paradigm shift. Africa's IT market is headed for growth in 2011-12, and market levels are expected to reach $26.53 billion in 2014, setting in motion a number of key trends that will reshape the IT landscape in Africa.
Businesses in Africa today, are finding considerable benefits from leveraging the vast multi-lingual talent pool, competitive cost structures, proximity to European and Middle East markets and the growing domestic markets.
The reforms path adopted by many countries in Africa and addition of significant broadband capacity with installation of undersea cables is unlocking huge demand of ICT services in multiple domains like - Telecom/Mobile telephony; BFSI sector; eGovernance; Education/skill or capacity building; Healthcare. This is the right time to explore Africa when it wants to shift from an Agricultural economy to a Knowledge based economy!!
The session on Africa would provide a sneak preview into an emerging marketplace waiting to be explored.
